Our last Thanksgiving Promotion for Whole Foods Market leveraged Google AdWords, targeted 8 Florida regions from Miami-Metro to Jacksonville, and enjoyed an average click-through-rate (CTR) of over 10% with certain individual campaigns hitting 17%! The average CTR on Google AdWords? Around 2%. This CTR is made even more impressive by the fact that this was a campaign driven almost exclusively by display ads. Best yet? We hit our targeted reach with 1/3 of the budget due to the high quality scores of our ads and optimal placement. That’s some gobble, gobble, goodliness.