Product Launch Trailer

At any given moment, the Battle Lab is chock-full of Cognex projects – from interactive product configurators, to retro sci-fi branding campaigns, to hyper-realistic 3D animated videos. This In-Sight 7000 product release trailer really allowed us to strut our 3D stuff. The 7000 is a beast of a machine vision system that performs lightning fast, highly accurate parts inspections for a diverse range of global manufacturers. The video was tons of fun to create and communicates clearly why Cognex is the first and last word in machine vision technology.


  • Cognex



  • Storytelling
  • 3D Modeling
  • Animation
  • Sound Design