We live on Planet Personalization – from shoes to news, you can now truly have it your way. Advancements in manufacturing and Internet technology have enabled companies to provide customizable product on a scale hitherto unseen. Companies like Rival. Rival makes cool custom uniforms for team sports like Soccer, Basketball, and Football. Top tier schools and organizations around the world work with Rival to kit out their clubs. Rival called upon Battle to help bolster its search engine marketing (SEM). As part of this effort, custom landing pages like this peach-of-a-page were designed and developed to increase conversion and facilitate campaign tracking, measurement, and refinement.