First things first. Whole Foods rocks socks. It’s a company committed to doing things the right way, and its individual stores actively source products from like-minded local vendors in their area. This means fisherman with an eye on sustainability, organic farmers, and mom-and-pop candymakers. It also means that when it came time to choose an agency to tell the stories of these vendors, it went with one that also does things the right way. Battle was tasked with the ongoing creation of web video content to be used on the Whole Foods website as well as in-store to promote local vendor relationships. Videos tell the stories of small companies like Cosa Duci, Raley’s Confectionary, and Greg Abrams Seafood: Who they are, what they do, and why their relationship with Whole Foods matters.