When it comes to gastroenterology, ‘illustrative’ can be a good thing or a bad thing. These two videos are very good things. In creating them for gMed, Battle took on a playful, make-the-complex-simple approach that leveraged illustration to engage and differentiate. Although they are B2B videos, they succeed in having a B2C feel, the end result being brand communications that are decidedly different from gMed’s competition. So, what are gInsights and gGastro? Watch the videos!