Good for you. Great for life: The battle cry of CSL Plasma and the driving force behind this extensive environmental branding campaign. Battle distilled the spirit of this core mantra and used it to paint the halls of CSL donation centers from sea to shining sea. The branding effort included a higher-level recalibration of messaging and the creation of a broad system of impactful signage intended to reboot the interiors of CSL donation centers. The result? Via engaging storytelling and creative wayfinding, Battle helped improve the overall donation experience and better convey why donating plasma matters. It was a world-class makeover that left both CSL staff and donors with miles of smiles.